Category: Creative Direction
070 Shake
You Can't Kill Me
Creative direction, album artwork, photography, logotype, packaging design, merch design, tour posters, and copywriting for 070 Shake’s sophomore album “You Can’t Kill Me.” At its core, the project grapples with immateriality of self, formlessness, internal tension, the multiplicity of the ego, and one’s ability to transform themself and continually remold their core. The album artwork was featured in Our Culture Magazine’s “The 50 Best Album Covers of 2022” at #15. (Winter 2022 – Spring 2022)
Creative Direction: Eddie Mandell, 070 Shake & The C.O.R.E.
Art Direction, Photography & Design: Eddie Mandell
Album Artwork Painting: Nicola Samorì
Music Video Direction: Noah Lee
Video: 070 Cine, Mia Andre & Vinny Giovinazzo
Photo Assistant: Maddie Spanier
Creative Representation: IAMSOUND
Chiiild
Better Luck in the Next Life
Creative direction, album artwork, photography, logotype, packaging design, poster design, merch design and music videos for Chiiild’s sophomore album “Better Luck in the Next Life.” Principal photography shot in Montreal, Quebec. (Fall 2022 – Spring 2023)
Creative Direction: Eddie Mandell
Photography/Design: Eddie Mandell
Photo Assistant: Kosta Kolev
Styling: Joanie Del Santo
Production Company: Muddy Water
Executive Producers: McCray Sutherlin & Farah Idrees
Producer: Zion Lipstein-Saffer
Associate Producer: Sahnah Dhrif
Bon Voyage Music Video/Album Trailer
Director: Trey Lyons
Director of Photography: Dennis Grishnin
Montreal Production Company: Neufcinq
Production Manager: Josh Rosenbaum
First Assistant Director: Dan Libman
1st Assistant Camera: Yasmine Amor
Gaffer: Lucas Wakman
Production Designer: Stevie Smylie
BTS Photography: Vince Gravel
Color: Sam Gilling
Lecx Stacy
Held My Gaze
Creative direction, music video direction, album artwork, photography, logotype, and posters for Lecx Stacy’s “Held My Gaze” EP. Imagery for the project was shot in Medford, Oregon, Marin County, California, and Los Angeles, California. (Summer 2022)
Creative Direction & Design: Eddie Mandell
Photography: Eddie Mandell & Chris Yellen
‘Haunted Be Thy’ Music Video
Directors: Eddie Mandell, Will Noyce & Chris Yellen
Director of Photography: Emerson Duggan
Producers: Will Noyce, Jeremy Ivory-Chambers & Eddie Mandell
Production Company: Fengari
Stunt Coordinator: Jared Hughes
Edit: Eddie Mandell, Chris Yellen & Will Noyce
Color: Kaitlyn Battistelli
VFX: Louis Celano
Paris Texas
Live Tour
Creative direction, stage design, and photography for Paris Texas’ debut live tour. The stage was transformed into a “kill room.” We worked with limited space at smaller venues, striving to create an immersive, narrative-driven experience. Semi-transparent tarp treated with a mix of mud and blood surrounded the stage on three sides, providing a means of lighting diffusion for an ethereal atmosphere. Scrap metal, chains and a variety of junk was strewn across the stage, carefully blocked out to interact with our lighting.
Creative Direction & Stage Design: Eddie Mandell
Lighting Design: TJ Hoover
Production Design/Stage Build: Eddie Mandell, Kyla Rain, Shantanu Jhaveri & Alex Carmen
Graffiti: Alex Carmen
Creative Representation: IAMSOUND
Billy Lemos
Control Freak
Creative direction, EP artwork, single artwork, logotype, merch and website design for Billy Lemos’ “Control Freak” EP. (Summer 2022 – Winter 2023)
Creative Direction & Design: Eddie Mandell
3D Design: Robert Gotham
Photography: Chris Yellen
Web Development: Peter Campanelli
UMI
Forest in the City
Creative direction, album artwork, music videos, photography, logotype, posters, merch design, packaging design, lyric visualizers and live tour direction for UMI’s debut album “Forest in the City.” From a sonic and visual standpoint, the project is a journey towards inner equilibrium in the face of the mental and physical obstacles we’ve created for ourselves, both on an individual level as well as a societal scale. Each piece of the visual repertoire explores spiritual transition, nature as a means of healing, and a search for inner peace. (Winter 2021 – Summer 2022)
Creative Direction: Eddie Mandell
Album Artwork Photography: Julian Burgueño
Project Photography: Eddie Mandell
Photo Assistants: Christopher Burgueño & Maddie Spanier
Art Direction/Design: Eddie Mandell
Styling: Lexi Kingery, Ian Whalley & UMI
Hair/Makeup: Arielle Park, Mitchell Cantrell, Kasha Lassien, Love Taije, Sophia Erickson & Elyse Thoms
Visualizers/Lyric Videos: Nik Arthur
‘Sorry’ Music Video
Director: Eddie Mandell
Executive Producers: McCray Sutherlin & Farah Idrees
Production Company: Muddy Water
Producer: Dain August
Associate Producer: Sahnah Dhrif
Director of Photography: Andrew Truong
1st Assistant Director: Lane Stroud
Production Designer: Clayton Beisner
Editors: Eddie Mandell & UMI
Colorist: Dante Pasquinelli
‘Whatever U Like’ Music Video
Director: Will Noyce
Producer: Jeremy Ivory-Chambers
Production Company: Fengari
Director of Photography: Shane Bagwell
1st Assistant Director: Langston Siebens
Production Designer: Roxy Sorkin
Additional Cinematography/Colorist: Emerson Duggan
Editor: Will Noyce
‘Wish That I Could’ Music Video
Director: Danica Kleinknecht
Producer: Jeff Kopchia
Director of Photography: Farhad Ghaderi
Editor: Alex Farah
Colorist: Sam Gilling
BTS: Elinor Kry, Jenna King & Domia Edwards
Merch Design: Eddie Mandell, Ema Gaspar, Nick D’Apolito & Leo Horton
Merch Production: Morgan Miller & Jenna Levine at The Merch Collective
Live Tour Creative Direction: Eddie Mandell & UMI
Stage Design: Wesley Goodrich
Lighting Design: Eddie Mandell
Manifesto Visual Narrative
Director: Danica Kleinknecht
Producer: Jeff Kopchia
Director of Photography: Jay Swuen
Creative Representation: IAMSOUND
Management: Bad Habit
Marketing: Jourdan Kelli
Digital Marketing: Natalie Ho
Tate McRae
Live Performances
Creative direction for Tate McRae’s “You Broke Me First” live on the MTV VMAs, MTV EMAs, Jimmy Kimmel Live!, and The Tonight Show Starring Jimmy Fallon. (Summer 2020 – Winter 2021)
MTV VMAs
Creative Direction: Eddie Mandell
Live Performance Direction: Lewis James
Director of Photography: Dennis Grishnin
Production Company: Mad Ruk
Executive Producer: Rey Mendoza
Producer: Stephanie Hooker
Video Commissioner: Sabrina Rivera
Lighting Design: Dan Norman & Lewis James
Choreographer: Michelle Dawley
Stylist: Mecca Cox
Editor: Nick Yumul
Colorist: Clinton Homuth at Artjail
MTV EMAs
Creative Direction: Eddie Mandell
Live Performance Direction & Stage Design: Lewis James
Director of Photography: Evan Ciniello
Executive Producer: Christian Tyler
Producer: Alex Dall’Orso
Production Company: Colossale
Video Commissioner: Sabrina Rivera
Lighting Programmer: Dan Norman
Choreography: Michelle Dawley
Stylist: Mecca Cox
Colorist: Clinton Homuth at Artjail
Jimmy Kimmel Live!
Creative Direction & Live Performance Direction: Eddie Mandell & Lewis James
Stage & Lighting Design: Lewis James
Director of Photography: Derek Branscombe
Executive Producer: Christian Tyler
Producer: Alex Dall’Orso
Production Company: Colossale
Video Commissioner: Sabrina Rivera
Assistant Director: Darrell Faria
Gaffer: Gideon Ayesu
Choreographer: Michelle Dawley
Stylist: Mecca Cox
Edit: Tristan CM
Colorist: Kevin Wu at Artjail
The Tonight Show Starring Jimmy Fallon
Creative Direction: Eddie Mandell
Director: Jonah Haber
Director of Photography: Dennis Grishnin
Executive Producer: Sebastien Galina
Producer: Sahil Mirchandani
Production Company: Boldly
Video Commissioner: Sabrina Rivera
Lighting Design: Gideon Ayesu
Stylist: Kaitlyn Vitug
Choreography: Michelle Dawley
Colorist: Clinton Homuth at Artjail
Stills Photography: Gennelle Cruz
Creative Representation: IAMSOUND
Tate McRae
Too Young To Be Sad
Creative direction, artwork, photo direction and music videos for Tate McRae’s “Too Young To Be Sad” EP. Core work on this project included molding a visual identity for Tate across media and honing in on her stylistic themes. (Spring 2020 – Spring 2021)
Creative Director: Eddie Mandell
Photography: Gennelle Cruz
Design: Eddie Mandell
Producer: Duy Nguyen
Styling: Zeina Esmail & Kara Chomistek
Hair & Makeup: Nickol Walkemeyer
Rubberband Music Video: Black Lake
Creative Representation: IAMSOUND
UMI
Introspection Reimagined
Creative direction, album artwork, design and press photos for UMI’s “Introspection Reimagined” EP. We imagined a regal take on UMI’s initially DIY “Introspection” EP. Thematic cores of spirituality and self reflection were transformed into a more mature aesthetic. (Spring 2021)
Creative Direction, Design & Image Treatment: Eddie Mandell
Photography: Vince Aung
Styling: Kaitlyn Vitug
Hair: Mitchell Cantrell
Makeup: Kasha Lassien
Production Design: Jamie Weiss
Styling Assistant: Zara Bash
Michael Casper
Documentation Photography
Documentation photography for Michael Casper. Photos taken during Michael’s process writing/recording his debut EP. (Summer 2018 – Summer 2019)
Photography: Eddie Mandell
