Category: Creative Direction
Paris Texas
Coachella 2023
Creative direction and stage design for Paris Texas’ 2023 Coachella performance. (Spring 2023)
Creative Direction & Stage Design: Eddie Mandell
Production Design & Stage Build: Jacob Fishman, Eddie Mandell & Chris Yellen
Lighting Design/Operator: Jacob Fishman
Visual Content Direction: Eddie Mandell
Visual Content & Animation: The Circumstances, Nic Paranoia, Giorgio Cassano, Brett Prendergast, Nicholas D’Apolito, Ari Kech, Chris Yellen, Eddie Mandell & Charlie Brady
3D Modeling:
Propaganda Research & Edit: Nic Paranoia
Grade & Texturing:
Chiiild
Better Luck in the Next Life
Creative direction, album artwork, photography, logotype, packaging design, poster design, merch design and music videos for Chiiild’s sophomore album “Better Luck in the Next Life.” Principal photography shot in Montreal, Quebec. (Fall 2022 – Spring 2023)
Creative Direction: Eddie Mandell
Photography/Design: Eddie Mandell
Photo Assistant: Kosta Kolev
Styling: Joanie Del Santo
Production Company: Muddy Water
Executive Producers: McCray Sutherlin & Farah Idrees
Producer: Zion Lipstein-Saffer
Associate Producer: Sahnah Dhrif
Bon Voyage Music Video/Album Trailer
Director: Trey Lyons
Director of Photography: Dennis Grishnin
Montreal Production Company: Neufcinq
Production Manager: Josh Rosenbaum
First Assistant Director: Dan Libman
1st Assistant Camera: Yasmine Amor
Gaffer: Lucas Wakman
Production Designer: Stevie Smylie
BTS Photography: Vince Gravel
Color: Sam Gilling
Lecx Stacy
Held My Gaze
Creative direction, music video direction, album artwork, photography, logotype, and posters for Lecx Stacy’s “Held My Gaze” EP. Imagery for the project was shot in Medford, Oregon, Marin County, California, and Los Angeles, California. The “Haunted Be Thy” music video made Official Selection at the 2023 Berlin Commercial Awards. (Summer 2022)
Creative Direction & Design: Eddie Mandell
Photography: Eddie Mandell & Chris Yellen
‘Haunted Be Thy’ Music Video
Directors: Eddie Mandell, Will Noyce & Chris Yellen
Director of Photography: Emerson Duggan
Producers: Will Noyce, Jeremy Ivory-Chambers & Eddie Mandell
Production Company: Fengari / Big Kid
Stunt Coordinator: Jared Hughes
Edit: Eddie Mandell, Chris Yellen & Will Noyce
Color: Kaitlyn Battistelli
VFX: Louis Celano
Paris Texas
Live Tour
Creative direction, stage design, and photography for Paris Texas’ debut live tour. The stage was transformed into a “kill room.” We worked with limited space at smaller venues, striving to create an immersive, narrative-driven experience. Semi-transparent tarp treated with a mix of mud and blood surrounded the stage on three sides, providing a means of lighting diffusion for an ethereal atmosphere. Scrap metal, chains and a variety of junk was strewn across the stage, carefully blocked out to interact with our lighting.
Creative Direction & Stage Design: Eddie Mandell
Lighting Design: TJ Hoover
Production Design/Stage Build: Eddie Mandell, Kyla Rain, Shantanu Jhaveri & Alex Carmen
Graffiti: Alex Carmen
Creative Representation: IAMSOUND
Tate McRae
Live Performances
Creative direction for Tate McRae’s “You Broke Me First” live on the MTV VMAs, MTV EMAs, Jimmy Kimmel Live!, and The Tonight Show Starring Jimmy Fallon. (Summer 2020 – Winter 2021)
MTV VMAs
Creative Direction: Eddie Mandell
Live Performance Direction: Lewis James
Director of Photography: Dennis Grishnin
Production Company: Mad Ruk
Executive Producer: Rey Mendoza
Producer: Stephanie Hooker
Video Commissioner: Sabrina Rivera
Lighting Design: Dan Norman & Lewis James
Choreographer: Michelle Dawley
Stylist: Mecca Cox
Editor: Nick Yumul
Colorist: Clinton Homuth
MTV EMAs
Creative Direction: Eddie Mandell
Live Performance Direction & Stage Design: Lewis James
Director of Photography: Evan Ciniello
Executive Producer: Christian Tyler
Producer: Alex Dall’Orso
Production Company: Colossale
Video Commissioner: Sabrina Rivera
Lighting Programmer: Dan Norman
Choreographer: Michelle Dawley
Stylist: Mecca Cox
Colorist: Clinton Homuth
Jimmy Kimmel Live!
Creative Direction & Live Performance Direction: Eddie Mandell & Lewis James
Stage & Lighting Design: Lewis James
Director of Photography: Derek Branscombe
Executive Producer: Christian Tyler
Producer: Alex Dall’Orso
Production Company: Colossale
Video Commissioner: Sabrina Rivera
First Assistant Director: Darrell Faria
Lighting Programmer/Gaffer: Gideon Ayesu
Choreographer: Michelle Dawley
Stylist: Mecca Cox
Edit: Tristan CM
Colorist: Kevin Wu
The Tonight Show Starring Jimmy Fallon
Creative Direction: Eddie Mandell
Director: Jonah Haber
Director of Photography: Dennis Grishnin
Executive Producer: Sebastien Galina
Producer: Sahil Mirchandani
Production Company: Boldly
Video Commissioner: Sabrina Rivera
Lighting Design/Programmer: Gideon Ayesu
Stylist: Kaitlyn Vitug
Choreographer: Michelle Dawley
Colorist: Clinton Homuth
Stills Photography: Gennelle Cruz
Creative Representation: IAMSOUND
Billy Lemos
Control Freak
Creative direction, EP artwork, single artwork, logotype, merch and website design for Billy Lemos’ “Control Freak” EP. (Summer 2022 – Winter 2023)
Creative Direction & Design: Eddie Mandell
3D Design: Robert Gotham
Photography: Chris Yellen
Web Development: Peter Campanelli
Tate McRae
Too Young To Be Sad
Creative direction, artwork, photo direction and music videos for Tate McRae’s “Too Young To Be Sad” EP. Core work on this project included molding a visual identity for Tate across media and honing in on her stylistic themes. (Spring 2020 – Spring 2021)
Creative Director: Eddie Mandell
Photography: Gennelle Cruz
Design: Eddie Mandell
Producer: Duy Nguyen
Styling: Zeina Esmail & Kara Chomistek
Hair & Makeup: Nickol Walkemeyer
Rubberband Music Video: Black Lake
Creative Representation: IAMSOUND
UMI
Introspection Reimagined
Creative direction, album artwork, design and press photos for UMI’s “Introspection Reimagined” EP. We imagined a regal take on UMI’s initially DIY “Introspection” EP. Thematic cores of spirituality and self reflection were transformed into a more mature aesthetic. (Spring 2021)
Creative Direction, Design & Image Treatment: Eddie Mandell
Photography: Vince Aung
Styling: Kaitlyn Vitug
Hair: Mitchell Cantrell
Makeup: Kasha Lassien
Production Design: Jamie Weiss
Styling Assistant: Zara Bash
Zara Larsson
Europe Tour 2021 - 2022
Creative direction and visual content direction for Zara Larsson’s “Poster Girl” Europe tour. (Fall 2021 – Spring 2022)
Creative Direction: Eddie Mandell
Stage Design: Anders Heberling, Eddie Mandell and Sacha Jean-Baptiste
Show Direction: Sacha Jean-Baptiste
Choreography: Milena Jacuniak
Lighting Operator/Programmer: Isak Gabre
Video Operator: Ishai Mika
Visual Content Direction: Eddie Mandell
Visual Content, Modeling & Animation: Randy Cano, Brandon Braun & Green Wall Designs
Photography: Timothy Gottlieb & Jeffrey McIntosh
UMI
Remember Me
Music video for UMI’s “Remember Me.” (Fall 2018)
Directors/Cinematographers: Eddie Mandell & Aamir Khuller
Creative Direction: Eddie Mandell, UMI & Aamir Khuller
Edit: Eddie Mandell, UMI, Aamir Khuller & Lewis Caldwell
