Tate McRae
Too Young To Be Sad
Creative direction, artwork, photo direction and music videos for Tate McRae’s “Too Young To Be Sad” EP. Core work on this project included molding a visual identity for Tate across media and honing in on her stylistic themes. (Spring 2020 – Spring 2021)
Creative Director: Eddie Mandell
Photography: Gennelle Cruz
Design: Eddie Mandell
Producer: Duy Nguyen
Styling: Zeina Esmail & Kara Chomistek
Hair & Makeup: Nickol Walkemeyer
Rubberband Music Video: Black Lake
Creative Representation: IAMSOUND