Tag: Photo Direction
Tate McRae
Too Young To Be Sad
Creative direction, artwork, photo direction and music videos for Tate McRae’s “Too Young To Be Sad” EP. Core work on this project included molding a visual identity for Tate across media and honing in on her stylistic themes. (Spring 2020 – Spring 2021)
Creative Director: Eddie Mandell
Photography: Gennelle Cruz
Design: Eddie Mandell
Producer: Duy Nguyen
Styling: Zeina Esmail & Kara Chomistek
Hair & Makeup: Nickol Walkemeyer
Rubberband Music Video: Black Lake
Creative Representation: IAMSOUND
UMI
Introspection Reimagined
Creative direction, album artwork, design and press photos for UMI’s “Introspection Reimagined” EP. We imagined a regal take on UMI’s initially DIY “Introspection” EP. Thematic cores of spirituality and self reflection were transformed into a more mature aesthetic. (Spring 2021)
Creative Direction, Design & Image Treatment: Eddie Mandell
Photography: Vince Aung
Styling: Kaitlyn Vitug
Hair: Mitchell Cantrell
Makeup: Kasha Lassien
Production Design: Jamie Weiss
Styling Assistant: Zara Bash
