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Tate McRae

Too Young To Be Sad

Creative Direction · Design · Album Artwork · Photo Direction · Single Artwork · Spring 2020 - Spring 2021 · 17 items ·
INFO

Creative direction, artwork, photo direction and music videos for Tate McRae’s “Too Young To Be Sad” EP. Core work on this project included molding a visual identity for Tate across media and honing in on her stylistic themes. (Spring 2020 – Spring 2021)

IMAGE INFO

CREDITS

Creative Director: Eddie Mandell
Photography: Gennelle Cruz
Design: Eddie Mandell
Producer: Duy Nguyen
Styling: Zeina Esmail & Kara Chomistek
Hair & Makeup: Nickol Walkemeyer
Rubberband Music Video: Black Lake
Creative Representation: IAMSOUND

UMI

Introspection Reimagined

Creative Direction · Design · Design Language · Image Treatment · Photo Direction · Spring 2021 · 12 items ·
INFO

Creative direction, album artwork, design and press photos for UMI’s “Introspection Reimagined” EP. We imagined a regal take on UMI’s initially DIY “Introspection” EP. Thematic cores of spirituality and self reflection were transformed into a more mature aesthetic. (Spring 2021)

IMAGE INFO

CREDITS

Creative Direction, Design & Image Treatment: Eddie Mandell
Photography: Vince Aung
Styling: Kaitlyn Vitug
Hair: Mitchell Cantrell
Makeup: Kasha Lassien
Production Design: Jamie Weiss
Styling Assistant: Zara Bash

Selected Clients & Collaborators

A24

Louis Vuitton x Fenn O'Meally

Year0001

RCA Records

Def Jam Records

Fader Label

Psycho Films

Interscope Records

Mom+Pop Music

IAMSOUND

Polydor Records

Ourros

Smuggler

Top Dawg Entertainment

Warner Records

Capitol Records

Republic Records

88 Rising

Life is War

EMAIL · INSTAGRAM


DIRECTOR’S LIBRARY

OUR CULTURE MAG 50 BEST ALBUM COVERS OF 2022

 

THE FLOOR FADES FROM BELOW YOU*

 

EDDIE MANDELL
Los Angeles-Based
VISUAL ARTIST SPECIALIZING IN
Creative Direction, Design, Video Direction and Photography