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UMI

Forest in the City

Creative Direction · Design · Live · Photography · Video Direction · Album Artwork · Live Performance Direction · Logotype · Lyric Visualizers · Merch Design · Music Videos · Packaging Design · Posters · Single Artwork · Winter 2021 - Summer 2022 · 40 items ·
INFO

Creative direction, album artwork, music videos, photography, logotype, posters, merch design, packaging design, lyric visualizers and live tour direction for UMI’s debut album “Forest in the City.” From a sonic and visual standpoint, the project is a journey towards inner equilibrium in the face of the mental and physical obstacles we’ve created for ourselves, both on an individual level as well as a societal scale. Each piece of the visual repertoire explores spiritual transition, nature as a means of healing, and a search for inner peace. (Winter 2021 – Summer 2022)

IMAGE INFO

CREDITS

Creative Direction: Eddie Mandell

 

Album Artwork Photography: Julian Burgueño

Project Photography: Eddie Mandell

Photo Assistants: Christopher Burgueño & Maddie Spanier

 

Styling: Lexi Kingery, Ian Whalley & UMI

Hair & Makeup: Arielle Park, Mitchell Cantrell, Kasha Lassien, Love Taije, Sophia Erickson & Elyse Thoms

 

Visualizers/Lyric Videos: Nik Arthur

 

‘Sorry’ Music Video

Director: Eddie Mandell

Executive Producers: McCray Sutherlin & Farah Idrees

Production Company: Muddy Water

Producer: Dain August

Associate Producer: Sahnah Dhrif

Director of Photography: Andrew Truong

1st Assistant Director: Lane Stroud

Production Designer: Clayton Beisner

Editors: Eddie Mandell & UMI

Colorist: Dante Pasquinelli

 

‘Whatever U Like’ Music Video

Director: Will Noyce

Producer: Jeremy Ivory-Chambers

Production Company: Fengari

Director of Photography: Shane Bagwell

 

‘Wish That I Could’ Music Video

Director: Danica Kleinknecht

Producer: Jeff Kopchia

Director of Photography: Farhad Ghaderi

Editor: Alex Farah

Colorist: Sam Gilling

 

BTS: Elinor Kry, Jenna King & Domia Edwards

 

Merch Design: Eddie Mandell, Ema Gaspar, Nicholas D’Apolito & Leo Horton

 

Live Tour Creative Direction: Eddie Mandell & UMI

Stage Design: Wesley Goodrich

 

Manifesto Visual Narrative

Director: Danica Kleinknecht

Director of Photography: Jay Swuen

 

Creative Representation: IAMSOUND

 

Selected Clients & Collaborators

Louis Vuitton x Fenn O'Meally

Year0001

RCA Records

Def Jam Records

Fader Label

Interscope Records

Mom+Pop Music

IAMSOUND

Ourros

Smuggler

Top Dawg Entertainment

Warner Records

Capitol Records

Republic Records

88 Rising

Life is War

EMAIL · INSTAGRAM


DIRECTOR’S LIBRARY

OUR CULTURE MAG 50 BEST ALBUM COVERS OF 2022

 

EDDIE MANDELL
Los Angeles-Based
VISUAL ARTIST SPECIALIZING IN
Creative Direction, Design, Video Direction and Photography