UMI
Forest in the City
Creative direction, album artwork, music videos, photography, logotype, posters, merch design, packaging design, lyric visualizers and live tour direction for UMI’s debut album “Forest in the City.” From a sonic and visual standpoint, the project is a journey towards inner equilibrium in the face of the mental and physical obstacles we’ve created for ourselves, both on an individual level as well as a societal scale. Each piece of the visual repertoire explores spiritual transition, nature as a means of healing, and a search for inner peace. (Winter 2021 – Summer 2022)
Creative Direction: Eddie Mandell
Album Artwork Photography: Julian Burgueño
Project Photography: Eddie Mandell
Photo Assistants: Christopher Burgueño & Maddie Spanier
Art Direction/Design: Eddie Mandell
Styling: Lexi Kingery, Ian Whalley & UMI
Hair/Makeup: Arielle Park, Mitchell Cantrell, Kasha Lassien, Love Taije, Sophia Erickson & Elyse Thoms
Visualizers/Lyric Videos: Nik Arthur
‘Sorry’ Music Video
Director: Eddie Mandell
Executive Producers: McCray Sutherlin & Farah Idrees
Production Company: Muddy Water
Producer: Dain August
Associate Producer: Sahnah Dhrif
Director of Photography: Andrew Truong
1st Assistant Director: Lane Stroud
Production Designer: Clayton Beisner
Editors: Eddie Mandell & UMI
Colorist: Dante Pasquinelli
‘Whatever U Like’ Music Video
Director: Will Noyce
Producer: Jeremy Ivory-Chambers
Production Company: Fengari
Director of Photography: Shane Bagwell
1st Assistant Director: Langston Siebens
Production Designer: Roxy Sorkin
Additional Cinematography/Colorist: Emerson Duggan
Editor: Will Noyce
‘Wish That I Could’ Music Video
Director: Danica Kleinknecht
Producer: Jeff Kopchia
Director of Photography: Farhad Ghaderi
Editor: Alex Farah
Colorist: Sam Gilling
BTS: Elinor Kry, Jenna King & Domia Edwards
Merch Design: Eddie Mandell, Ema Gaspar, Nick D’Apolito & Leo Horton
Merch Production: Morgan Miller & Jenna Levine at The Merch Collective
Live Tour Creative Direction: Eddie Mandell & UMI
Stage Design: Wesley Goodrich
Lighting Design: Eddie Mandell
Manifesto Visual Narrative
Director: Danica Kleinknecht
Producer: Jeff Kopchia
Director of Photography: Jay Swuen
Creative Representation: IAMSOUND
Management: Bad Habit
Marketing: Jourdan Kelli
Digital Marketing: Natalie Ho
