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UMI

Forest in the City

Creative Direction · Design · Live · Photography · Video Direction · Album Artwork · Live Performance Direction · Logotype · Lyric Visualizers · Merch Design · Music Videos · Packaging Design · Posters · Single Artwork · Winter 2021 - Summer 2022 · 40 items ·
INFO

Creative direction, album artwork, music videos, photography, logotype, posters, merch design, packaging design, lyric visualizers and live tour direction for UMI’s debut album “Forest in the City.” From a sonic and visual standpoint, the project is a journey towards inner equilibrium in the face of the mental and physical obstacles we’ve created for ourselves, both on an individual level as well as a societal scale. Each piece of the visual repertoire explores spiritual transition, nature as a means of healing, and a search for inner peace. (Winter 2021 – Summer 2022)

IMAGE INFO

CREDITS

Creative Direction: Eddie Mandell

Album Artwork Photography: Julian Burgueño
Project Photography: Eddie Mandell
Photo Assistants: Christopher Burgueño & Maddie Spanier

Art Direction/Design: Eddie Mandell

Styling: Lexi Kingery, Ian Whalley & UMI
Hair/Makeup: Arielle Park, Mitchell Cantrell, Kasha Lassien, Love Taije, Sophia Erickson & Elyse Thoms

Visualizers/Lyric Videos: Nik Arthur

‘Sorry’ Music Video
Director: Eddie Mandell
Executive Producers: McCray Sutherlin & Farah Idrees
Production Company: Muddy Water
Producer: Dain August
Associate Producer: Sahnah Dhrif
Director of Photography: Andrew Truong
1st Assistant Director: Lane Stroud
Production Designer: Clayton Beisner
Editors: Eddie Mandell & UMI
Colorist: Dante Pasquinelli

‘Whatever U Like’ Music Video
Director: Will Noyce
Producer: Jeremy Ivory-Chambers
Production Company: Fengari
Director of Photography: Shane Bagwell
1st Assistant Director: Langston Siebens
Production Designer: Roxy Sorkin
Additional Cinematography/Colorist: Emerson Duggan
Editor: Will Noyce

‘Wish That I Could’ Music Video
Director: Danica Kleinknecht
Producer: Jeff Kopchia
Director of Photography: Farhad Ghaderi
Editor: Alex Farah
Colorist: Sam Gilling

BTS: Elinor Kry, Jenna King & Domia Edwards

Merch Design: Eddie Mandell, Ema Gaspar, Nick D’Apolito & Leo Horton
Merch Production: Morgan Miller & Jenna Levine at The Merch Collective

Live Tour Creative Direction: Eddie Mandell & UMI
Stage Design: Wesley Goodrich
Lighting Design: Eddie Mandell

Manifesto Visual Narrative
Director: Danica Kleinknecht
Producer: Jeff Kopchia
Director of Photography: Jay Swuen

Creative Representation: IAMSOUND
Management: Bad Habit
Marketing: Jourdan Kelli
Digital Marketing: Natalie Ho

Selected Clients & Collaborators

Louis Vuitton x Fenn O'Meally

Year0001

RCA Records

Def Jam Records

Fader Label

IAMSOUND

Interscope Records

Ourros

Smuggler

Top Dawg Entertainment

Warner Records

Capitol Records

Republic Records

88 Rising

Life is War

EMAIL · INSTAGRAM


DIRECTOR’S LIBRARY

OUR CULTURE MAG 50 BEST ALBUM COVERS OF 2022

 

EDDIE MANDELL
Los Angeles-Based
VISUAL ARTIST SPECIALIZING IN
Creative Direction, Design, Video Direction and Photography